As part of this year’s program at SXSW, our Global Business Manager, Alessandro Pavanello gave a comprehensive talk on the music market landscape in Mainland China, outlining the current status of IP protection, major industry players and main sources of revenues.

Following a tumultuous history of copyright evolution, China has finally become one of the major players in the music industry. With a population of 1,4 billion people and almost 700 million internet users China is the next music industry’s untapped goldmine.

The presentation will be made available in the form of whitepaper soon.